Our Firm


When you decide to work with Foundation Asset Management, you are working with a firm that has the support of the best resources in the financial services industry. This support allows us to provide you with a wide variety of products and services to help meet your individual financial goals and objectives.


About Jeffrey S. Heinel

In choosing to do business with Foundation Asset Management and The Investment Center  you have chosen a firm that meets the highest standards of integrity and professionalism. Jeff Heinel is an investment adviser representative that is 100% committed to help you achieve your individual financial goals and objectives.

Foundation Asset Management offers our client's innovative products, services, guidance and support to provide them with the best services possible. We are a full-service brokerage firm dedicated to one thing, providing exceptional service to our clients.


The Investment Center, Inc. & IC Advisory Services, Inc.

These firms work behind the scenes to provide back-office support and service regarding the technical and regulatory requirements of handling client accounts. The Investment Center, Inc. is the Broker-Dealer and IC Advisory Services, Inc. is the Registered Investment Advisor. The Investment Center, Inc. is a member of both the Financial Industry Regulatory Authority (FINRA) and Securities Investor Protection Corporation (SIPC).  For more information about The Investment Center, Inc. and IC Advisory Services, Inc., please visit www.investmentctr.com.


Pershing LLC, A Subsidiary of The Bank of New York Mellon Corporation

General securities transactions are executed and cleared through Pershing LLC, a subsidiary of The Bank of New York Mellon Corporation. Pershing is a member of FINRA, SIPC and NYSE. Since 1939 Pershing has been providing brokerage execution, clearance, data processing and financial products to broker-dealers worldwide – representing approximately 5 million active investors. Please refer to Pershing’s Statement of Financial Condition for additional information (available at www.pershing.com).